You paid somebody a few years back. They put up a site, handed you a login you never used, and moved on. Now it’s got a gallery from 2021, a coupon that expired, and a phone number in six-point type at the bottom of a contact page. It technically exists. It does nothing.
Here’s what that costs you: your Google Business Profile can win the click, and the site loses the call. A customer taps through, waits, squints, can’t find the number — and goes back to the search results, where your competitor is one tap away. The site isn’t neutral. A bad one actively sends work next door.
The ninety-second test.
Pull up your site on your phone, on cell data, right now. Count how long it takes to load. Then count the taps to call you. If the answer isn’t “under two seconds” and “one tap,” you’re losing calls you already earned — from customers your profile already won.